Connect Financial and Estate Planning Around Client Goals

A guide to help financial advisors structure estate planning conversations and identify planning opportunities.

Estate planning is already part of the financial picture

Estate planning connects to many of the conversations financial advisors already have with clients, from family and financial goals to asset ownership, beneficiary designations, insurance, taxes and wealth transfer.

The challenge is often knowing how to bring those conversations together. The 3-2-3 Model provides a simple, structured approach to help advisors explore what clients want their wealth to accomplish, recognize issues that may require further planning and identify when coordination with an estate lawyer may be appropriate.

In this guide, you will learn:

  • Start better estate planning conversations: Learn a simple approach to exploring who clients want to benefit and what they want their wealth to accomplish.
  • Identify more planning opportunities: Recognize questions and potential gaps that may warrant further planning or discussion with the client's estate lawyer.
  • Connect estate planning to the financial plan: Consider how asset ownership, beneficiary designations, taxes, liabilities and liquidity can affect estate planning outcomes.
  • Help clients see the complete picture: Understand how assets move through the estate and whether the expected outcome aligns with the client's goals.

Download the 3-2-3 model eBook for financial advisors:

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