About eState Planner

We’re building estate planning tech for Canada’s top lawyers and wealth advisors. With eState Planner, lawyers can draft high quality visual estate plans and wills that clients actually understand – while reducing the admin burden that comes with traditional planning. 

Our founders, Jordan Atin and Ian Hull from Hull and Hull LLP are expert estate law specialists, and they’ve translated that expertise into a powerful application that helps make the estate planning process digital, visual, and client friendly.

Why do we need you?

We’re not your average legal tech startup. Our application is designed by lawyers for lawyers. We’ve spent the last few years building a solution that customers love. And now, we’re ready to make eState Planner a staple in Canada’s legal community. As our first marketing hire, you’ll help us develop and execute our acquisition strategy, as well as build a marketing team over time. 

What we’re looking for:

Are you a T-shaped marketing manager that has gone deep on demand generation or inbound marketing? Are you ready to start the transition from individual contributor to leader? If yes, let’s talk. 

We’re not looking for someone that has and can do it all, but someone that is curious, entrepreneurial, and unafraid to try – a “growth mindset”. We’re passionate about experimentation, moving fast, and learning. If you’re comfortable in that type of environment, you’ll thrive and take the next step in your marketing career.

What you’ll do:

First order of business, you’ll help us build and execute marketing strategies to attract, acquire, and engage lawyers across Canada. Second order of business, you’ll build a team as the business grows.

Responsibilities:

• Collaborate with the executive team to develop a marketing strategy that will help eState Planner achieve its growth objectives 
• Identify headcount and budget requirements, and build a team of marketing professionals that can help you execute against your strategy
• Leverage Ian and Jordan’s industry expertise to develop and execute our content strategy – positioning eState Planner as a thought leader in Canada’s legal community
• Develop and execute paid and organic marketing campaigns to attract and acquire estate planning lawyers and wealth advisors
• Collaborate with sales to develop, implement, and report on marketing/sales process (HubSpot)
• Own the marketing tech stack (HubSpot, Webflow, Google Analytics) and instrumentation of campaigns and processes.

Again, we don’t expect anyone to know and do all of these things well. We’re about trying new things, learning, and growth. Please apply if you only check some of the boxes, we’ll help you learn the rest.

What You'll Bring to the Team:

• A strong marketing foundation.
• An owner’s attitude.
• An ability to work with cross-functional teams.
• A desire to meet or exceed goals.
• A customer first mindset.

We’re looking for a candidate with the following skill set:

• 2+ years of professional digital marketing experience.
• Experience with marketing automation (HubSpot, etc.), ad platforms (Google, Facebook, LinkedIn, etc.), and content creation.

What will eState Planner offer you?

• The opportunity to work on exciting projects using the latest technologies that will help to advance the legal industry.
• Personal and professional growth – our team is quickly expanding. You are a critical part of this team and company’s success.
• An outstanding work environment that is passionate about getting stuff done, collaboration, learning and having fun.
• A competitive salary + equity

At eState Planner, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.